Summer isn't over *yet*
At my previous employer, we were always thinking of new ways to re-invent the webcast. You know, the old-school 45-minute, live webcast, airing at 1pm, then available "on demand". Yeah, that one. The one where we completely forget about our viewers attention spans - which is roughly 2-3 minutes for videos. I don't think that B2B content marketers can create very effective webcasts in that amount of time. It's the right idea and certainly better than 45-minutes, but still needs customization for our needs.
Remember when we used to go out to buy a box of software, it came with a manual? Ahh the good old days. Now, most software is downloaded and manuals are either in pdf format or a plain README text file. I'm a gamer and love the shiny new box art from the shelves of Best Buy, so it took me a while to mold to this model.
Since there's no manual or README for Inbound Marketing, other than visiting Hubspot's blog, here's my shot at an abbreviated version. The goal is to take a few of the main tenants of Inbound Marketing and expand on them a bit. These tenants are SEO, rich content, and social. Remember, the idea of Inbound Marketing is to *pull* visitors to your content.
Things I like about the deal:
If you have eaten at Legal Seafoods anytime in the past year or so, you might have noticed their drink selection has vastly improved.
Disclaimer: I am not a martini or "mixed-drink" guy.
Lets get on with it. A couple months ago my wife and I went to Legal C Bar in Dedham, MA (one of the numerous times). Along with the oysters we ordered, they recommended the Deadrise. If there is one new drink you try this summer it should be this one.
A few of the ingredients are Gin (or Vodka), cucumber, grapefruit bitters, agave syrup and lime. The grapefruit bitters were near impossible to find around here, so I ordered them from Amazon. I will probably give one or both of these recipes a shot.
Do you have a better recipe for this drink? Post it in the comments.
Nomnomnom.
